Asymmetric Innovation Pty Ltd was started in 2018 when one of the co-founders was returning from a trip to east Africa, feeling desperate after witnessing countless aid projects deliver products and services that made zero or negative impacts for the communities they were intended to serve.

On returning to Australia, Asymmetric Innovation was formed. The business is underpinned by our constantly evolving method that focuses on generating meaningful impact with enduring value for our clients. We do this by integrating diverse and specialised expertise from around the world in the passionate pursuit of implementation with end users.

We bring together a talented group of designers, analysts, behavioural scientists and innovation specialists in an approach that helps you uncover the root causes and opportunities and design solutions that generate sustainable and enduring value.

About Us

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Paul Barnett
Managing Director
Paul is an entrepreneur, strategic advisor and impact designer with experience in research, government and industry.
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Laura Kostanski
Lead Designer
Laura is a design practitioner, facilitator and complex systems expert with a background in research, government and industry.
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Sara Pateraki
Designer
Sara is an experienced service designer with a background in social innovation and a drive to create meaningful and inclusive experiences for people.
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Kate Milton
Continuity Manager
Kate is a communications and operations specialist with experience in research, industry, and the innovation ecosystem.
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Kyle Kessler
Designer
Kyle is an accomplished business strategist and formidable doer of things with experience in industry, international development and policy.
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Roberto Persivale
Designer
Roberto is a versatile systems thinker with business model innovation expertise across government, industry, and startup sectors.
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Rachel Stevens
Designer
Rachel is an experienced product and services designer with a background in user experience and graphic design.
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Sebastian Tan Castillo
Designer
Sebastian is a well rounded designer and design thinker, with a strong background in product design and visual communication.
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Chloe Sterland
Designer
Chloe is an experienced human-centred designer, with a deep understanding of product, service and social design.
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Nick Sabulis
Designer
Nick is a well-versed product designer with a diverse skillset in industrial design, communication and visual design.
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David Ireland
New Products and Ventures Advisor
David is an experienced entrepreneur and investor across commercial, government, and not-for-profit sectors.