Asymmetric Innovation Pty Ltd was started in 2018 when one of the co-founders was returning from a trip to east Africa, feeling desperate after witnessing countless aid projects deliver products and services that made zero or negative impacts for the communities they were intended to serve.

On returning to Australia, Asymmetric Innovation was formed. The business is underpinned by our constantly evolving method that focuses on generating meaningful impact with enduring value for our clients. We do this by integrating diverse and specialised expertise from around the world in the passionate pursuit of implementation with end users.

We bring together a talented group of designers, analysts, behavioural scientists and innovation specialists in an approach that helps you uncover the root causes and opportunities and design solutions that generate sustainable and enduring value.

About Us


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Paul Barnett
Managing Director
Paul is an entrepreneur, strategic advisor and impact designer with experience in research, government and industry.
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Laura Kostanski
Lead Designer
Laura is a design practitioner, facilitator and complex systems expert with a background in research, government and industry.
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Kate Milton
Continuity Manager
Kate is a communications and operations specialist with experience in research, industry, and the innovation ecosystem.
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Kyle Kessler
Designer
Kyle is an accomplished business strategist and formidable doer of things with experience in industry, international development and policy.
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Roberto Persivale
Designer
Roberto is a versatile systems thinker with business model innovation expertise across government, industry, and startup sectors.
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Rachel Stevens
Designer
Rachel is an experienced product and services designer with a background in user experience and graphic design.
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Sebastian Tan Castillo
Designer
Sebastian is a well rounded designer and design thinker, with a strong background in product design and visual communication.
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Chloe Sterland
Designer
Chloe is an experienced human-centred designer, with a deep understanding of product, service and social design.
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David Ireland
New Products and Ventures Advisor
David is an experienced entrepreneur and investor across commercial, government, and not-for-profit sectors.
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Regan Crooks
New Ventures Advisor
Regan has an impressive track record in creating sustainable value chains and taking products/technologies from concept to market.
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Alex Quinn
Associate
With a PhD in evolutionary genetics and deep background in molecular and developmental biology, Alex finds patterns in complex systems.
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Jane Trindall
Innovation Advisor
Jane specialises in building valuable partnerships, raising funding and designing innovation projects for industry.
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Anita Stefoska-Needham
Food & Nutrition Advisor
Anita is a PhD-qualified Advanced Accredited Practising Dietitian, nutrition researcher and inventor, with a particular interest in food innovations.
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Damian Hine
Innovation Advisor
Damian is an evolutionary economist focused on  new business models, capability development, quantitative modelling and strategy.

We have designed and refined our services to help you address whatever scale or type of challenge you have. If there is a way to innovate your solution, our services will get you there.

Innovation Practice

We work with you to understand your current problems or opportunities.  We then harness our global network of inventors and innovators to provide ideas and prototypes that can be piloted, refined, and scaled.

Corporate Education

We design and deliver highly experiential accelerator programs, corporate incubators, challenges, and hackathons that help build your capabilities and solve complex challenges and opportunities.

Impact Design & Management

We have methods to efficiently design your pathways to impact as well as the systems to measure and motivate behaviours that can accelerate impact delivery and reward/manage progress.