We are a growing team of designers, systems thinkers, business case developers and innovators. We work with organisations to solve problems and deliver new products.

True to our name, at Asymmetric Innovation we work hard to stack the odds of a successful innovation in your favour. We do this by bringing together some of the world’s best and brightest thinkers, focusing their contributions through our best practice methodologies, and working closely with you to ensure we create solutions that are feasible, viable, desirable, and scalable.

Our approach to consulting services, education and impact designs is motivated directly by the outcomes our work helps you to achieve.  Your success is our success. We believe this so much, when we see products that align with our investment goals, we’ll even explore co-investing with you, to further accelerate and scale your impact.


About Us


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Paul Barnett
Managing Director

Paul is an entrepreneur, strategic advisor and impact designer with experience in research, government and industry.

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Laura Kostanski
Lead Designer

Laura is a design practitioner, facilitator and complex systems expert with a background in research, government and industry.

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Kyle Kessler
Designer

Kyle is an accomplished business strategist and formidable doer of things with experience in industry, international development and policy.

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Roberto Persivale
Designer

Roberto is a versatile systems thinker with business model innovation expertise across government, industry, and startup sectors.

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Rachel Stevens
Designer

Rachel is an experienced product and services designer with a background in user experience and graphic design.

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Sebastian Tan Castillo
Designer

Sebastian is a well rounded designer and design thinker, with a strong background in product design and visual communication.

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David Ireland
New Products and Ventures Advisor

David is an experienced entrepreneur and investor across commercial, government, and not-for-profit sectors.

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Regan Crooks
New Ventures Advisor

Regan has an impressive track record in creating sustainable value chains and taking products/technologies from concept to market.

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Alex Quinn
Associate

With a PhD in evolutionary genetics and deep background in molecular  and developmental biology, Alex finds patterns in complex systems.

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Jane Trindall
Innovation Advisor

Jane specialises in building valuable partnerships, raising funding and designing innovation projects for industry.

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Anita Stefoska-Needham
Food & Nutrition Advisor

Anita is a PhD-qualified Advanced Accredited Practising Dietitian, nutrition researcher and inventor, with a particular interest in food innovations.

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Damian Hine
Innovation Advisor

Damian is an evolutionary economist focused on  new business models, capability development, quantitative modelling and strategy.

We have designed and refined our services to help you address whatever scale or type of challenge you have. If there is a way to innovate your solution, our services will get you there.

Innovation Practice

We work with you to understand your current problems or opportunities.  We then harness our global network of inventors and innovators to provide ideas and prototypes that can be piloted, refined, and scaled.

Corporate Education

We design and deliver highly experiential accelerator programs, corporate incubators, challenges, and hackathons that help build your capabilities and solve complex challenges and opportunities.

Impact Design & Management

We have methods to efficiently design your pathways to impact as well as the systems to measure and motivate behaviours that can accelerate impact delivery and reward/manage progress.